A small town called Ebbw Vale
I'm from Ebbw Vale, a small town in the South Wales valleys. The reports call it one of the most deprived towns in Europe. The reports aren't wrong.
I did well at school when it counted. Crammed for everything, dyslexia and all, and came out with good grades. The trouble came after.
The wrong path
Good grades didn't make me immune. I got into some trouble as a young man and started down the wrong path. I won't dress that up. It's part of the story.
What turned it around was business. I started my first one at 19. Nobody bought for months. I look back now and go, I knew nothing.
Twelve years on, some of it worked and plenty of it didn't. The failures taught me the most. They cost the most too.
Two crafts
Property came first. I bought six properties in my first seven months, with the finance raised through my own marketing. The thesis has never changed. Assets that pay you for decades beat income that disappears next month.
Then marketing. Not the surface version. Over twelve years I've put more than $270K of my own money into direct response education, because I wanted to understand persuasion at the level of why people actually buy. Not courses for badges. Craft.
The messy middle
Here's the part most people leave off their website.
I built a campaign that did $254K in a month. Big sales team, big numbers, and 3am nights holding the whole thing together. On paper it was the best month of my life. In reality it went against everything I believe a business is for.
So I walked it back. We rebuilt the operation leaner, on purpose, and gave up headline revenue to get back margin, sleep and control. A number that costs you your life every month isn't a win.
What I believe now
My priority is being a dad, a partner, and building good businesses. I still live in Wales and I do the school run. The business fits around the family, not the other way round.
I do good business with good people. And the work has to do something real: jobs for people, help for people in difficult situations, honest advice when someone asks for it.
Long-term assets beat headline months. I'd rather give you honest information that pays me nothing than a pitch that pays me today and costs you tomorrow. And incentives have to line up. Aligned incentives or no deal. That rule has saved me more money than any course I've bought.
Today
I do three things.
I buy and grow businesses outright. This is the main work now. One line on why: I'd rather own the outcome than rent it.
I invest in property. I've built a residential portfolio and I'm actively buying blocks, commercial and HMOs, with flips alongside to keep capital moving.
And I run Marketing Insiders, a growth partnership for coaches and experts with an audience. We design the offer, build the funnel, run the launch, and get paid on results. Ryan's first launch did $203K off roughly 1,000 followers, no ads, and we slept. Yusuf's campaign did $254K in a month, and then we rebuilt it leaner because that's the job. It isn't just property either. I've grown a property investment consultancy to £150K a month, built a construction company to seven figures, and done the same for service and local businesses.
The work has been recognised too. Marketing Master of the Year, 2023, won on stage. And a Property Investors Awards finalist in 2021, Young Property Investor of the Year.
Next steps. No pressure.
If you're a seller, an investor, or an owner who wants to grow, get in touch.
If I can get you where you want to be, I'll tell you. If I can't, I'll also tell you. I'd rather give you the honest answer than take your money.